The Travel Magazine is a travel portal with highly informative, upbeat and inspirational articles for people who love to travel. We are storytellers.
The Travel Magazine is NOT a blog.
These are the ways in which we transform information into useful, easy-to-read editorial:
24 Hours In …
This is ideal for travellers pressed for time. Therefore, it should comprise must-see destinations and venues using concise, upbeat language that conveys the experience in a nutshell. Avoid the obvious if possible.
Top 5 or 10 …
This could be about almost anything of interest to travellers – unusual places, beaches, museums – happy to hear your ideas. The language is descriptive, upbeat, explaining why it’s so good and provide good visuals with the use of words.
The experience had in a hotel stay can add a great deal to the quality of a holiday. So it’s important to capture the ambience and provenance in the first paragraph and then follow the format to talk about the service, quirky details, facilities and its location.
Factual, concise and detailed narrative.
A travel article provides the writer with a unique vehicle in which to express, inspire, give an opinion and motivate the reader to travel.
Write it in the first person and in the past tense. It should be a personal account – no cribbing allowed, we will know. Make it engaging with plenty of detail, facts, descriptions and observations. Perhaps raise an eyebrow or too with your narrative within reason.
There should be a strong theme, a well defined hook – in other words, a point to the story and the trip.
For instance, include where you were and why, and what you were doing. A hook can be thought of as a new trend, some interesting angle or discovery.
The best stories will be those that have a thread running through it that links the beginning with the end. Be discerning in what descriptions and anecdotes you include. It doesn’t have to be chronological.
Quoting locals can sometimes bring a piece alive. If you are going to use a quote, ensure it is accurate and identify who the person is, who they are and where you met them.
Most importantly, do not ramble or rant. Word length should not exceed 900.
Our pet hates
- Stories that read like a “what I did on my holiday”. For instance, “on the first day we… The next day we woke up early and…”
- Long sentences that could be condensed – i.e. “There was a” … is better than “it became apparent to me that in fact there was a”.
- Avoid personal mishaps like illness and bad weather unless it means something to the story. We want inspirational copy that will make the reader want to experience the destination and not lead them away from that goal.
Avoid phrases that can be applied to any place
- bustling markets
- a city of contrasts
- azure/cobalt sea
- nestling among
- hearty fare
- melting pot
- home from home
Words such as “stunning”, “breathtaking”, “fantastic”, “characterful”, should be used sparingly. They do not offer a description that can be visualised and your piece risks reading like a TripAdvisor review.
Tip: Good travel writing will be full of detail. And more detail. And yet more detail. Where are you? On what street? What is the view? What is special about that café? Were there any aromas? Get the picture?
Tip: Make your feelings known, did it feel daunting, solitary, pleasing?