For fabulous summer holiday chic combined with UV protection and 99% glare reduction, take a look at Polaroid Eyewear’s stunning new sunglasses collection. Elegant neo-classical styling meets crisp contemporary design, reflecting the latest catwalk trends. Iconic design is matched by superior performance made possible with Polaroid’s unique lens press-polishing technique, resulting in a new breed of high-performance polarized lenses.

Big gets even bigger, with oversize frames making a statement. Polarized masks add drama to the Polaroid collection. Black is back and retro remains contemporary, becoming surprisingly curvaceous. Frame decoration treatments are more sophisticated and patterns inspired by nature are given a modern twist, whilst rhinestone settings reflect the glamour of early Hollywood. Prices start at around £40. www.polaroidsunglasses.co.uk. Selected Polaroid ranges are available at Duty Free Shops, in most UK regional airports, and at Specsavers and independent opticians.

3 August 2007