Welsh Fisherman Hope Tourists Take the Bait

Sion Williams, a devoted fisherman is taking rather a unique approach to fishing responsibly.  Having begun his fishing career with his father at the tender age of twelve, Sion who lives on the LLeyn Peninsula , in North Wales , is now a fisherman with a difference. Aware of the issues surrounding overfishing, Sion has chosen to diversify into tourism to earn extra income rather than risk overexploiting the local lobster population.

Living every outdoors enthusiasts’ dream, each day (weather permitting!), Sion sets sail on his catamaran – William Stanley, which has been specifically designed to accommodate passengers. Offering locals and visitors the chance to view the catch of the day, Sion is also able to educate them on the importance of fishing in a sustainable way.

With the stunning Welsh coastline providing the picturesque backdrop, Sion’s passengers are able to capture spectacular sights, such as the famous Bardsey Island , and spot wildlife including dolphins, porpoises and seabirds.

Seafish, (the organisation that supports the seafood industry in the United Kingdom ,) which continually strives to improve performance through schemes such as the Responsible Fishing Scheme (RFS), has provided Sion with advice and support in order for him to enjoy a sustainable and profitable future.

Sion, who earns his living by supplying to local restaurants and fish merchants, finds it hard to imagine any other life.  “I have a great love for fishing, but I have a greater care for the fish” he says, “Adding tourism to my offering has allowed me to carry on doing what I enjoy whilst helping the public to understand more about the conservation of fish stocks. I hope this will encourage others to take a similar approach and help conserve the UK fishing industry.’’

16 January 2008