TV Dinners at Novotel

We know that guests travelling alone frequently avoid restaurants because they stand out from other diners. With TV Dining, they have an experience that's designed for them, with in-built entertainment that doesn't intrude on other guests.

You no longer have to be at home to eat in front of the television. Following the successful introduction a year ago of the TV Dining Experience at the Novotel in Sheffield, the concept, whereby lone diners can plug into their own, personal screen over a meal or drink, has been extended to a number of the group's other UK hotels.

These include Birmingham (city and airport), Cardiff, Wolverhampton and London Heathrow, and by the end of the year, all UK Novotels with Elements restaurants will feature the service. It will then be extended to European hotels.

Using aircraft-style TV monitors, the complimentary service offers terrestrial TV via headsets and high quality screens.

“The Elements food and drink concept is all part of the change that’s producing a ‘New Generation’ of Novotels,” says Roger Smith, director of marketing and distribution for Accor Hotels UK. “Offering guests choice is the key – not only in terms of where, when and how much they want to eat, but also in the type of dining experience they can enjoy.

“TV Dining is part of that choice. We know that guests travelling alone frequently avoid restaurants because they stand out from other diners. With TV Dining, they have an experience that’s designed for them, with in-built entertainment that doesn’t intrude on other guests.We’re pleased with the feedback, which has been positive.”

27 March 2007