Holiday offers too good to be true
Some holidays advertised might not be all they are cracked up to be
By TTM on 28 March 2010 in News
Holiday special offers advertised in the national press might not be all they are cracked up to be, warns consumer champion Which? Holiday.
Half of the holiday offers investigated were unavailable at the price promoted when Which? experts telephoned to book three to five days after the advert first appeared. The actual price quoted was between £9 and £86 more expensive per person than that advertised.
Which? found that while some of the holidays matched the price advertised, the holiday was downgraded from that initially promoted in the press. Accommodation offered by Thomas Cook was downgraded from a garden room to a standard room, while Kuoni offered room only instead of B&B as advertised.
A special offer from Cyprus Paradise promised seven nights in four-star accommodation with free car hire. However, the free car hire was for one day only, not the full week as the Which? Holiday experts felt the advert implied. The hotel offered was also 10 km from the main town.
Rochelle Turner, Head of Research for Which? Holiday, says:
“We want holiday companies to be upfront with consumers. If an offer is available for one day only, any advertising should make that clear. Otherwise, people just feel cheated.
“Our advice to anyone planning a trip is always to shop around for the best deal. Don’t take ‘special offer’ ads at face value – while they can offer fantastic value for money, they’re not always what they seem.”
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