Brits love beach holidays

More than 37% of British holidaymakers prefer holidays by the seaside, survey reveals.

Published 08 October 2011 in News

A recent ABTA survey has revealed that the Brits prefer to head to the beach on holiday. More than 37 percent chose a beach holiday as their perfect getaway, with women (42 percent) preferring to be beside the seaside more than men (31 percent). But as the majority of people prefer to travel with their family (42 percent), men will have to tag along.

City breaks were the second most popular type of holiday, favoured by 17 percent of Brits, and more popular with men (19 percent) than with women (16 percent). Cultural breaks came third (11 percent) following by romantic getaways which, curiously, were more popular with men (nine percent, compared with eight percent of women).

While family holidays were the most popular with both sexes, men were found to be more inclined to take breaks with their mates (19 percent) than women (16 percent). Considerably more men also preferred to go solo. Nine percent of men said they perferred to travel alone, compared to just two percent of women.

Beach holidays were most popular among 35-44 year olds (44 percent), while city breaks were favoured more by 25-34 year olds (24 percent). The 45-54 year-old age group are the most romantic, with 13% fancying an amorous trip.

Speaking from The Travel Convention in Palma, ABTA's chief executive commented; "Our customers' ideal holiday choices are incredibly wide and varied and our survey gives a fascinating insight into what they like to do and who they like to share their ideal holiday experiences with. Whatever their choices may be, there will be an ABTA Member who is ideally placed to make sure that their dream becomes a reality."

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