IKEA plans to open 100 budget hotels across EuropeKings of flat-pack furniture, IKEA, are planning to open boutique style low cost hotel accommodation By Sharron Livingston on 16 August 2012 in News |
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IKEA, famous for supplying stylish flat-pack furniture, are planning to build 100 budget design hotels across Europe. The super successful Swedish company aims to create budget properties that have a boutique feel but at affordable prices. They believe that this is the fastest growing sector in the hotel industry. The budget design model is already successfully used by Chic and Basic brand in Madrid and Motel One which has 39 hotels in Germany. The hotels will not use the IKEA branding nor will it be run by the company but by an established hotel operator. Hotels will crop up in the UK, Netherlands, Poland and Germany. Harald Müller, a spokesperson for Inter IKEA’s property division, told Germany's Frankfurter Allgemeine Zeitung newspaper: "We will announce within a few weeks the first location for our budget hotel in Germany and we are in talks with hotel operators to rapidly implement our concept." This is not IKEA's first time dabbling in the lodging market. According to The Guardian newspaper, in 2007 the company opened an IKEA hostel so that customers could sleep over if they hadn't finished shopping. For one week, customers were able to spend the night in one of two Oslo Ikea warehouses for free. Earlier this year, IKEA erected a temporary lounge in Paris Roissy-Charles de Gaulle Airport so that travellers could rest between flights (see video below).
Commentsmargaretha, Sweden a temporary lounge at an aeroport that is great, I have spent nights at aeroports waiting for late flights etc. and the only rest I could get was to try sleeping, sitting up or get an accomodation at a nearby Hilton Hotel! I really would have loved to find a small, cheap room. at least like those that you find at night-trains! 18 August, 2012 Darren, Sydney I guess IKEA will give you an Alan Key to open your door and a plastic bag of Nuts and Bolts to assemble your bed!! 16 August, 2012 Patrice, Valbonne Not sure I like the idea of walking into an empty room and having to build your flat packed bed every night.... 16 August, 2012 Walks of the World, England Will we have to walk around every room to get to where we want? 16 August, 2012 Martino, Mougins Good njut, njut, njut, njut, njut, njut, njut, njuuuut! 16 August, 2012 Add Your CommentPlease note: all comments will be manually verified by our staff before appearing on the site. Please do not try and spam and do not use offending language. If you want to be notified when your post has been published, add your email address below. Related ItemsBA Strike is offNo Berlin Wall - But Berlin is still a city of two halves In the footsteps of Wilfred Owen in Northern France Eurostar Valentine Love Trains Take 4 Hotels In Cyprus Welsh Fisherman Hope Tourists Take the Bait Travel Guide to Stylish Stockholm If it rains Blue Chip Vacations will pay you BA peace deal rejected Port of Dover, UK Hotel Review (James Bond style): St Ermin's Hotel, London London City-Nantes flights introduced BAA forced to sell three airports Ryanair charge for larger luggage allowance First ever longhaul Club World Service from London City airport News Archives |
