Though this is £24 less then the cost of the taxes (as advertised) the Wow Air fare does not include the cost of the seat and hand and checked-in luggage which are all extra.
The fares are now on sale for the new route starts in April 2018. However, these are very long haul flights as they stopover at Reykjavik in Iceland for almost 20 hours.
For some though, this could be a way of adding a little more adventure to the trip.
WOW say that their new £99 offering is £24 less than the actual cost of Air Passenger Duty for each traveller.
Skúli Mogensen, CEO and Founder of WOW air, said:
We are proud to constantly be lowering fares across the Atlantic, enabling more people to fly in our brand new aircraft and to experience the world.
Air Passenger Duty in the UK is one of the highest in the world and we would love to change this. These low fares make a statement and allow our passengers to fly affordably.
However, this one-way price is inevitably bumped up with the addition of the cost of the actual seat (£5.99 to £22.99 to be paid on each leg) a piece of hand luggage and 1 check-in luggage on the way out and return of £149.96. So this means that the £99 fare advertised for a return fight could cost of £435.93 plus a booking fee of £16.90.
The airline already operate flights to Newark Liberty International Airport as well as flights to Chicago, Pittsburgh, Toronto, Boston, Montreal, Washington D.C., Los Angeles, San Francisco and Miami.