Low cost airline to launch BIZclass

The BIZclass seat can automatically be converted into a fully flat bed. Could "Bizclass" be the start of lower priced business class?

Eurowings BIZclass
Eurowings BIZclass

Eurowings will be the first low-cost airline to offer business class on some of its summer long-haul flights in 2018. Except that at Eurowings it won’t be called Business Class but rather BIZclass.

The service will be available for first time at the end of April 2018 and tickets will be available earlier, to be announced by Eurowings.

Eurowings will then be able to offer seats with more legroom, more service and, of course, a larger seat. At the touch of a button, the BIZclass seat can automatically be converted into a fully flat bed that will stretch to approximately two metres long with a horizontal reclining surface. The existing Eurowings booking classes Basic, Smart and Best will remain unchanged.

The new BIZclass product will provide a much more comfortable seat and also some extra special catering. “We are currently fine-tuning the product and have some great surprises in store,” says Oliver Wagner, Eurowings CCO.

Wagner insists that Low-cost and BIZclass are not a contradiction at Eurowings. “We see strong demand for another top product from our company on routes with a higher proportion of business travel, for example on US flights from Düsseldorf to New York, Miami or Fort Myers”.

Regarding the price of the tickets Wagner adds: “We’ll be entering the BIZclass race with our usual budget-priced Eurowings tickets.”

It will be interesting to see whether or not BIZclass will set the trend for other budget airlines to follow suit.