London voted city with best reputation in the world
Survey reveals that travellers love to visit London, Geneva, Sydney and Vienna with New York trailing behind in the ratings.
Published 02 December 2011 in News
The results were collated by measuring the inhabitants' levels of trust, esteem, admiration and positive feelings the public holds towards their city, as well as perceptions across 13 attributes that relate to the economy and administration and overall appeal.
More than 35,000 respondents in 15 countries were questioned and the results revealed that London took top position, followed by Geneva, Sydney, Vienna and Venice.
The report suggests that Londoners are finding solace in London's hosting of the 2012 Olympics. When contacted about the study's findings, London & Partners' Chief Executive Gordon Innes said, "As the official promotional organisation for London, we are delighted with this accolade recognising our reputation as a world class city.
"The top rating demonstrates London's enduring appeal to visitors, students and businesses. The many enhancements to the city in the lead up to the London 2012 Olympic and Paralympic Games will ensure the capital continues to be trusted and admired by the global community and Londoners alike."
Surprisingly, world cities such as New York and Hong Kong trailed behind in 25th and 46th places. The Reputation Institute also measured whether a city was perceived as safe for visitors and residents and could explain this these cities poor rankings.
"The study shows that a strong city reputation requires hard work across many different areas – having cultural appeal or being an international business hub is simply not enough," says Nicolas Trad, Executive Partner of Reputation Institute, a global consulting firm specializing in reputation management.
Do you agree? Let us know which city you are most likely to visit.
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